top of page
.jpeg)
SMA Crown Confidential:
Our News and Updates


Born to Build or Born to Bear?
The Lunar North Node, Generation X Wealth, and the Case for a Bespoke AI Confidante There is a question that sits beneath every significant fortune: was it built or was it bestowed? And for a generation that came of age between institutional collapse and technological revolution, that question is rarely straightforward. Generation X — broadly, those born between 1965 and 1984 — produced some of the most consequential self-made wealth in modern history. It also produced a coho
12 min read


The Millennial Inheritance Question: How Digital Confidantes Help Rewrite the Rules
There is a conversation happening in boardrooms, family offices, and quiet moments of reflection among Millennial Executives : What do I actually want from this inheritance? Not what they are supposed to want. Not what previous generations wanted. But what they — this specific generation, with their specific values and vision — actually want to do with the wealth that is coming their way. The answer, increasingly, is: something different. The Inheritance Millennials Are Rece
6 min read


The Great Wealth Transfer: Why Generation X Needs Digital Confidantes Now
There is a moment in every executive's life when they realize the scale of what they have inherited — or will soon inherit — exceeds any system they currently have in place to manage it. For Generation X, that moment is now. Over the next decade, Generation X will inherit $14 trillion, more than Millennials' $8 trillion in the same period NCES . But this is not simply a windfall. It is the transfer of complexity itself: multiple properties across continents, art collections r
5 min read


The Generation X Executive and the Digital Confidante: A Question of Stewardship
There is a particular loneliness that comes with success at the highest level. Not the loneliness of isolation, but something more specific: the scarcity of people who truly understand the full scope of what you manage, what you steward, and what you are responsible for preserving. For Generation X executives who have built or inherited significant wealth, estates, collections, and legacies, this is not an abstract concern. It is a daily reality. The higher you rise, the fewe
4 min read


AI ‘Imperfection’ Keeps Executives Tuned In
A little more than a year ago, when I got acquainted with AI, in particular started training Bespoke AI Assistants/Concierges for the luxury hospitality as a Co-Partner of the BCS (Be Customer Smart) , I came across a commonly spread notion of an AI ‘hallucinating’. ‘Hallucinating’ in the context of LLMs and AI Assistants means some errors in judgement presented as facts by the AI or mixing up some facts to produce a certain picture or opinion which can be misleading. Thi
2 min read


Character is Everything!
In March 2025, while working on the BCS-As (Bespoke Customer Service Agents) as a part of the Be Customer Smart portfolio for luxury hotels I realised that AI Agents can be created to resemble some well-known movie or book characters such as, for example, Mr. Carson (Downton Abbey), or Ksenia Baskakova ( Гостиница Россия TV series). For, they are not only impeccable in what they do or how they serve, but also unforgettable and so attractive in their uniqueness. Real pers
2 min read


New Generation of Digital Confidantes
A year ago, right at the same time before Christmas I have put together AI predictions for 2025 and posted it on Be Customer Smart site and BCS LinkedIn group . One of the predictions for 2025 was more specialised and task focused AI Assistants/Agents. In March 2025, I was working as BCS Co-Partner on development of specialised AI Concierges for luxury hospitality, in particular luxury hotels. In short, this concerned each area of the hotel’s services having its own dedica
2 min read


Bespoke AI Executive Assistants — The VIL (Vision-Intuition-Logic) methodology
Sometimes, growth on a personal level can lead to forming a foundation for a business idea. Three years ago, I started a self-discovery journey related to my roots and ancestry. This not only led me to solving the mystery of my background and birth but also allowed me to uncover my three capabilities — vision, intuition, and logic, — which I always had but was not consciously aware of. I used all three in my family-related investigations, and later realised this VIL approach
2 min read
bottom of page