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SMA Crown Confidential:
Our News and Updates


The Millennial Executive and the Digital Confidante: A Question of Depth
There is a particular frustration that comes with being highly educated, deeply curious, and surrounded by tools that treat you as if you need everything simplified. You do not want simplification. You want engagement. You want to go deeper. For Millennial Executives who have built significant wealth and success on the foundation of intellectual curiosity and rigorous education, this frustration is constant. You did not rise to where you are by accepting surface-level answers


The Millennial Hybrid Executive: A Different Kind of Inheritance
If Generation X lived the transition from one world to another, Millennials arrived just after the door had closed. They grew up digital, but not entirely. They remember a time before smartphones ruled every moment, before everything was instant and disposable. They remember waiting. They remember tangibility. And increasingly, they are reaching back for it. The Longing, Not the Legacy The Millennial relationship to tradition is fundamentally different from Generation X's. Fo


AI ‘Imperfection’ Keeps Decision-Makers Tuned In
A little more than a year ago, when I got acquainted with AI, in particular started training Bespoke AI Assistants/Concierges for the luxury hospitality as a Co-Partner of the BCS (Be Customer Smart), I came across a commonly spread notion of an AI ‘hallucinating’. ‘Hallucinating’ in the context of LLMs and AI Assistants means some errors in judgement presented as facts by the AI or mixing up some facts to produce a certain picture or opinion which can be misleading. This gre


Character is Everything!
In March 2025, while working on the BCS-As (Bespoke Customer Service Agents) as a part of the Be Customer Smart portfolio for luxury hotels I realised that AI Agents can be created to resemble some well-known movie or book characters such as, for example, Mr. Carson (Downton Abbey), or Ksenia Baskakova (Гостиница Россия TV series). For, they are not only impeccable in what they do or how they serve, but also unforgettable and so attractive in their uniqueness. Real personalit


Bespoke AI Confidantes — The VIL (Vision-Intuition-Logic) methodology
Sometimes, growth on a personal level can lead to forming a foundation for a business idea. Three years ago, I started a self-discovery journey related to my roots and ancestry. This not only led me to solving the mystery of my background and birth but also allowed me to uncover my three capabilities — vision, intuition, and logic, — which I always had but was not consciously aware of. I used all three in my family-related investigations, and later realised this VIL approach
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