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SMA Crown Confidential:
Our News and Updates


The Shoebox and the Shared Tree: Why Old Money Need a Different Kind of Genealogical Intelligence
She knows, in a general way, who she is descended from. She grew up hearing the names, visiting the churchyard, being told at dinner tables that this great-aunt had married beneath herself and that one must never discuss what happened to the Harrington branch in the 1890s. There is a portrait above the fireplace of a woman she has been told is her great-great-grandmother, though no one has ever thought to write this down formally. In a writing desk in the study, there are let
10 min read


What BCBGs Still Have — and What No Algorithm Can Take
Three pillars of a certain world are being dismantled by AI. What remains is more durable than anything that is being lost — but only for those who recognise it in time. Something is being dismantled. Not quickly, not dramatically, but with the quiet thoroughness of a tide going out — and those who have always lived near the water are beginning to notice. For generations, a certain kind of life was organised around three invisible pillars. The first was exclusive education —
7 min read


After Exclusivity - BCBGs, Artificial Intelligence, and the End of the Three Moats
The question came quite naturally: ‘ Surely you found it through someone ?’ He was talking about the apartment — the entire first floor of an old Swiss mansion, the kind of property that does not announce itself. Two floors and an attic, mountain views from every window, the quiet considered beauty of a place that was built to last and has. Not a hotel. Not a holiday rental in any conventional sense. The sort of thing that, in his experience, arrived through a phone call from
11 min read
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